The iPod is a wonderful thing. Incredibly portable
and available at a moment's notice, it's a great way to get
your organization's message across to your staff or
customers during the
idle minutes that arrive unexpectedly during their busy day.
But to do that effectively, you need more than just the text of
your message -- you need a production that is not only
professional, but is oriented toward this unique medium.
For short messages, that may mean only a single podcast
track, with a simple introduction and outro in addition to
your text. For more extensive information, multiple
tracks may be needed with special audio cues inserted, so
your listener can easily know where to pick up if they get
lost, or backtrack to review information. And of
course, if it's a public podcast, we'll make sure
it's properly hosted and listed with iTunes, so your audience can subscribe.
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